An international consortium wants to make the Internet a one-stop gold shop. South Africa’s AngloGold, U.S. financier J.P. Morgan and Swiss refiner Produits Artistiques de Metaux Precieux have joined forces to create GoldAvenue, a web site designed for the purpose of selling “a wide variety of gold products and capabilities.”
The web site, when it goes online later this year, will first cater to the retail market, then to investors and merchants. It will offer visitors products such as jewelry and watches; financial services and trading; and market information. Mehdi Barkhordar, CEO of the site, says GoldAvenue will “increase market liquidity and create a new appeal for gold by lowering the barrier for access.” The address is http://www.goldavenue.com.
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