At The Mining Investment Event of the North that took place in Quebec City in June, investment guru Frank Holmes delivered a keynote address highlighting how companies tell their stories, leading to market price discovery in the mining industry.
“You have to rethink how you’re telling your story and consider doing podcasts and reaching out to influencers,” he told the conference. “The minnows attract the barracudas, and then the sharks and whales follow. How are you participating in the ecosystem and telling your story?”
In the context of investment, price discovery is essential for determining the value of securities or assets.
It involves continuously assessing market information, such as supply and demand dynamics, investor sentiment, economic factors, and company-specific news and fundamentals. Market participants, including investors, traders, and analysts, engage in buying and selling activities that contribute to discovering the asset’s price.
Holmes highlighted the changing volatility of gold and Bitcoin, emphasizing the need for companies to understand and communicate the DNA of volatility to investors. He referenced his experience with ETFs and blockchain technology, relating it to the storytelling aspect of the gold and exploration world.
Holmes underlined the role of communication and storytelling in attracting institutional and retail investors noting that companies must adapt by using social media platforms to reach potential and existing investors. He also discussed the importance of understanding fiduciary rules and regulations, which can impact investment decisions.
Additionally, Holmes touched on the macro and micro perspectives and the relevance of data and analysis in the mining industry. Watch the full video below.
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