Video: McEwen says rebrand aligns with broader reach

Video: McEwen says rebrand aligns with broader reachMcEwen's rebrand aligns chief owner Robert McEwen (L) with a broader resource play, he told TNM's Western Editor, Henry Lazenby, in Boca Raton, Fla.

McEwen (NYSE, TSX: MUX) changed its name from McEwen Mining at the Rule Resource Investment Symposium early this month to mark a shift toward a broader resource play, the chief owner said.

“You heard it here first,” Robert McEwen announced as he sat down for a video interview with The Northern Miner Western Editor Henry Lazenby, in Boca Raton, Fla.

The rebrand comes as the company ramps up gold and copper production and pursues new assets, the former co-founder of $8-billion market cap Goldcorp said. McEwen said he’s weighing targeted acquisitions to lift consolidated gold output above 300,000 oz. to qualify for inclusion in the S&P 500.

At the Fox Complex near Timmins, Ont., McEwen is raising annual output to 100,000 – 120,000 oz. by 2030, driving consolidated production to about 225,000 oz. per year from roughly 140,000 oz. today.

McEwen highlighted Argentina’s foreign investment regime as a catalyst to improve the Los Azules project’s economics. He plans an initial public offering of McEwen Copper once feasibility and permit approvals are in hand.

Watch the full chat below:

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