The awards, presented annually by External Affairs and International Trade Canada, recognize outstanding salesmanship of Canadian goods and services around the world. They also highlight the importance of trade to Canada’s prosperity.
Inco is the largest nickel mining, smelting and refining company in the western world, and in 1988, exports accounted for 82% of its total sales. Inco employs 10,500 people in Canada and has manufacturing facilities dependent on the Canadian product in the U.S., England, Wales, Taiwan and Korea. Permanent sales offices have been established in nine other countries.
Recently, the company successfully entered the competitive markets of Japan, Taiwan and Korea. Inco faces competition from 41 producers in 26 countries, many of which are government owned or supported. The company credits much of its success to recent productivity gains by Canadian employees, competitive pricing, and aggressive entry into new markets.
The winners were chosen from among several hundred applicants by a selection committee of prominent Canadians. Applicants are judged on their success at breaking into new markets and at introducing new products into world markets. Judges look for significant increases in export sales ov er the latest three fiscal years, and consider the level of Canadian content, range of market, the firm’s success at holding onto markets in the face of strong foreign competition, and the ratio of export sales to total sales.
The livelihood of one out of every three employed Canadians depends on international trade. In 1988, Canada earned over $137 billion from exports. Trade now accounts for three million Canadian jobs, and each $1 billion generated by export sales creates as many as 20,000 new jobs, according to Statistics Canada estimates.
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