In an unusually co-operative effort among institutions that are essentially competitors, seven of the world’s major mints — Australia, Austria, Canada, Mexico, South Africa, the United Kingdom and the U.S. — have joined forces.
Under the banner of the World Gold Council, they will launch a global marketing program aimed at individual investors. The theme of the multi-million-dollar effort is “Liquid, Solid, Gold.”
The campaign, which includes an umbrella advertising program, promotes the benefits of consumer investment in gold.
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