The World Gold Council (WGC) has raised its promotional budget to more than US$50 million and appointed London-based Bartle Bogle Hegarty (BBH) to handle advertising and marketing.
“We are confident that in BBH we have found an agency that can create highly original and exciting advertising for gold,” says Haruko Fukuda, chief executive officer of WGC.
“Although consumption is already increasing around the world, this campaign will help stimulate even greater degrees of consumer demand for gold.”
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